Looking To Join the Team?
You're Not Just Buying and Selling Real Estate
You're Building a Better Real Estate Business
OPPORTUNITY AWAITS
Are you looking for a new and exciting career? Something different? Maybe you are an existing agent looking for more than what you currently have? At City2Shore, our goal is to provide our agents with the systems and tools for them to not only be profitable, but to live the lifestyle they've always wanted. We have spent years developing systems that allow the agent to do what they do best - focus on profitable activities.
Today's agents are looking for something more. MORE training, MORE technology, MORE support, and MORE benefits. At City2Shore we offer all of this to our agents because they deserve nothing less. So, as an agent, why would you settle for less when you could have so much more?
Our City2Shore Creed
The City2Shore Story
OUR SOLUTIONS
"Develop top-notch agents by providing assistants, systems, and tools so agents can concentrate on profitable activities."
Full-Time Agent Support
At City2Shore, our goal for our is agents that we want to make sure you have the time to focus on what you do best - selling real estate. Time is money, and we know that your time is valuable. With Agent Support, there is no more getting tied up with all the paperwork and the back and forth with lenders, title companies, etc. Our system provides a dedicated communication avenue between all parties involved in your transactions to keep you and your clients on track. Once you get a signed listing agreement or purchase agreement, our Agent Support TeamLeader will help take your file all the way to closing. This ultimately gives you more time to generate more leads and close more deals!
Agent Support is there not only for your pending files, but for your prep work as well! Agent Support can prep listing docs ahead of an appointment, prep DotLoop, start the MLS listing, prep for a buyer meeting and more! All of this allows agents to focus on profitable activities!
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The Real Estate Advantage Plan (REAP)
Do you want to earn $5, $10, $20, or even $30,000+ in passive income? Our revolutionary REAP plan allows you to earn passive income by sponsoring productive agents into ANY City2Shore location around the country!
Unlike some other real estate profit-sharing programs, our REAP system is consistent and predictable. Rather than the brokerage sharing leftover profits, our REAP program compensates you with a set percentage of the brokerage split when an agent you sponsored into City2Shore closes a transaction. Our REAP program allows you to recruit up to 4 levels deep and the income earned never stops! As long as your are with City2Shore, you can continue to earn REAP income even into retirement and beyond through our REAP Legacy program! Our goal is to provide agents with opportunities to not only invest in themselves, but invest in their future.

C2SAcademy
Whether you are a brand-new agent or a seasoned veteran, there is always more to learn. With our industry changing year in and year out, keeping up on market trends and what our consumers are looking for is vital. Meaning staying up-to-date on education is an absolute must. However, training and education is one of the biggest areas that many brokerages miss on, leaving agents feeling left behind and in the dark. This is not a recipe for success.
The C2SAcademy includes an online, interactive platform that allows agents to learn at their pace and on their terms, and best of all it is available 24/7. By considering various learning styles, our system ensures that no agent is left behind. Our Agent Education Series is our in-class sessions that we rotate through, which is also broadcast live via Zoom so that agents that can't physically attend the classes can still partake in the courses and be a part of the conversation.
C2SSuccess
C2SSuccess is our proprietary real estate software built to allow our agents to do more, in less time. Our agents can track their past, present, and future business through the analytical and forecasting tools. The software is fully-integrated with our ACH commission processing and agent support systems, allowing agents to manage their finances by being able to automatically track their splits, cap progress, REAP payments, and charitable donations.
C2SSuccess is more than just analytics and finances though, it is your full-service agent dashboard. It also includes a built-in CRM that allows you to stay top-of-mind with past and future clients by customizing follow-up action plans, text message and email campaigns, print bulk mailers and address labels and more! Not to mention within C2SSuccess is our C2SStore where you can purchase marketing items such as signage, print materials, apparel, promo items, and more!
C2SSuccess is the command center for your business!
Various Commission Plans are Available
CLASSIC PLAN- $0- $2 M in Sales
70/30 Split - This plan has no caps.
Next Level Plan - $2-$4M in Sales
80/20 Split - Capped at $16,000
Rising Star Plan - $4-$6M in Sales
90/10 Split - Capped at $14,000
Top Producer Plans - $6M+ in Sales
Plan A - 90/10 Split - Capped at $12,000
Plan B - 100% Plan - $10K Cap, billed at $833.33/month
Attainable Goals with Agents in Mind
Our compensation structure allows agents to continue to improve their business and bottom line as they gain knowledge and experience. Our 6% franchise fee is also capped at $3000, typically achieved with roughly $2M in sales.
TEAM PLANS AVAILABLE!
Team plans are available as well. Teams starting as small as two people. Husband and wife teams are welcomed! Contact us for more details on our Team structure.
Still Not Convinced?
City2Shore has a multitude of resources available to our agents, even beyond the four key items mentioned above! For a $75 monthly technology fee, you'll also receive the following:
Lead Generating Websites
Every agent with City2Shore will receive their own personal website that can be used as a lead generating tool. Consumers can view every listing on the MLS on your site, request showings, view market trends and more. The site can capture data and generate leads for you!
DotLoop Premium
You will have your own DotLoop portal. From sharing files electronically for signatures, to organizing files, and the ability to create your own templates, you'll be more efficient than ever.
Microsoft Office 365
Each agent with City2Shore receives a City2Shore email address, and with that comes access to the entire Microsoft Office 365 suite of applications. You can install Office on up to 5 devices with your account.
Security & Insurance
City2Shore takes cyber security very seriously. Our Microsoft account is protected by multi-factor authentication. Each agent with City2Shore Real Estate is also protected with E&O and Cyber insurance as well!
Drop-in Office Space
Our agents can access any of our three offices, Hudsonville, Holland, and Grand Rapids, 24/7. Feel free to drop-in and use any space available and feel free to make reservations for the conference room to meet with clients or schedule closings by emailing our Agent Support Team Leader!
Marketing Materials
You will have access to our company marketing website where you can download company brand assets, social media graphics, presentation and flyer templates, branded buyer and seller material, and more! Our offices have an Agent Marketing Specialist that works like a personal marketing assistant to you all for FREE.
City2Shore also has a national contract with CoreFact allowing our agents to print pre-branded mailers, postcards, and flyers with lead-generating capabilities built into your online CoreFact portal!
What Else?
New agents coming to City2Shore Real Estate will also receive social media and website setup/branding assistance, free access to the whole C2SAcademy, personal rebranding and marketing support, and more! Contact us for details!
Listing information is provided by Participants of the MichRIC MLS. IDX information is provided exclusively for personal, non-commercial use, and may not be used for any purpose other than to identify prospective properties consumers may be interested in purchasing. Information deemed reliable but not guaranteed. ©: MichRIC MLS. Last Update September 14, 2026 12:44 AM UTC